Does AI recommend your brand?

More buyers are asking AI assistants like ChatGPT, Claude, and Gemini for product recommendations instead of searching Google. AI visibility is whether your brand shows up in those answers. You might also hear this called GEO (generative engine optimization), AEO (answer engine optimization), or AI SEO. They all refer to the same idea: making sure AI recommends you when someone asks for the best option in your category.

Pulse asks AI assistants the same buyer questions your prospects would ask, like "what's the best [product] for [use case]?" It records every answer, checks whether your brand was mentioned, and scores your visibility. Every score links back to the actual AI response so you can see exactly what was said. Pulse also tracks which competitors appeared, estimates the business impact of being missing, and alerts your team when things change. On higher tiers, you can assign follow-up tasks, connect Google Analytics to measure real traffic impact, and track which AI bots are crawling your website.

Traditional SEO gets you ranked on a Google results page. AI visibility gets you mentioned inside an AI-generated answer, where there is no list of ten links, just a direct recommendation. The signals that matter are different: AI assistants rely heavily on third-party reviews (G2, Capterra), community discussions (Reddit), structured data on your site, and authoritative press coverage. A buyer can go from question to recommendation in a single prompt, with no comparison click-through. That makes getting into the answer even more important.

Pulse checks 12 AI assistants: ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok, Mistral, Google AI Mode, Microsoft Copilot, Meta AI, Amazon Rufus, and GPT Search. You can scan one at a time or run the same questions across all of them to compare how recommendations differ. Pulse also records which version of each AI model was used, so when your score changes you can tell whether it was because of your content updates or because the AI model itself changed.

Try it yourself: ask ChatGPT, Claude, and Gemini "what's the best [your category] for [a common use case]?" If your competitors show up and you don't, that is your AI visibility gap. You can also use our free grader for a quick check, or the ROI calculator to estimate what that gap costs in missed revenue.

Most tools in this space focus on one part of the problem. Pulse covers the full loop: check your visibility, find the gaps, generate the right content, publish it, and then re-check to prove it worked. It also covers 12 AI assistants (more than most alternatives), saves the raw AI responses as proof (not just scores), and can run as a local desktop app if you need to keep data on your own machines. For detailed comparisons, see Persipica vs Profound, Peec AI, Goodie AI, and Conductor.