Resources
Guides, calculators, use case articles and competitor comparisons for enterprise marketing teams getting serious about GEO.
Core guides
Definitive Guide · 22 min read
Generative Engine Optimization: The Complete Enterprise Guide
What GEO is, how it differs from SEO, how AI models decide who to cite, and how to measure and improve your citation rate across the full buyer journey.
Read the guide →Audit Scope · Commercial Guide
What a Persipica AI Visibility Audit Includes
Scope, deliverables, methodology, platform coverage, timeline, and how the audit turns GEO diagnosis into an action plan.
See the audit scope →Tracking Guide · Tool Comparison
How to Track AI Brand Mentions Across ChatGPT and Claude
Yes, it is possible. Here is the methodology, what to measure, and how the four main tracking platforms compare.
Read the guide →Interactive Calculator · ROI
Enterprise AI Visibility ROI Calculator: What Invisible Pipeline Costs You
Adjust your visitor volume, AI traffic share, citation rate and deal value to see your monthly pipeline gap and annual revenue opportunity in real time.
Open the calculator →Use cases
Use Case · B2B SaaS
How B2B SaaS CMOs Use Persipica to Recapture AI-Invisible Pipeline
The discovery gap that branded tracking misses, what a GEO audit reveals, and the three things CMOs do after they see the results.
Read →Use Case · Professional Services
How Consulting and Advisory Firms Win AI-Referred Clients
AI has changed the referral dynamic for professional services. Here is how firms build the signals that get them recommended.
Read →Use Case · Enterprise Tech
How Large Technology Companies Lose AI Recommendations to Smaller Competitors
Brand authority does not translate to AI authority. Here is why large tech companies lose discovery queries to focused competitors and what to do about it.
Read →Common objections
Objection · SEO vs GEO
We Already Invest in SEO. Do We Really Need a Separate GEO Strategy?
The honest answer: strong SEO does not cover the AI citation gap. Here is exactly why, and what the two programmes actually share.
Read →Objection · ROI and Measurement
How Do We Justify GEO Investment When the ROI Is Hard to Measure?
Attribution is harder than paid search. The measurement problem is more solvable than it appears. Here is the framework.
Read →Objection · Platform Maturity
Is GEO Too Early? Addressing the Platform Maturity Objection
Why "wait until AI search stabilises" leads to the wrong conclusion, what early movers are already capturing, and what the cost of waiting actually looks like.
Read →Tool comparisons
Comparison · Head-to-Head
Persipica vs Profound
Profound monitors when your brand appears. Persipica audits why you are invisible and builds a strategy to fix it. Feature-by-feature comparison and use case guide.
Compare →Comparison · Head-to-Head
Persipica vs Goodie AI
Goodie AI is a self-serve GEO platform. Persipica is an enterprise audit and strategy service. The difference between tooling and diagnosis.
Compare →Comparison · Head-to-Head
Persipica vs Peec AI
Peec AI tracks brand mentions and sends alerts. Persipica tests the discovery queries where shortlists actually form. Why the distinction matters commercially.
Compare →Comparison · Head-to-Head
Persipica vs Conductor for AI Visibility
Conductor added AI features to an SEO platform. Persipica was built exclusively for GEO. Why the specialist vs generalist distinction matters for results.
Compare →Ready to start
A Persipica GEO audit covers all six buyer journey stages across ChatGPT and Claude. Two weeks to a complete picture and prioritised action plan.
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