Pricing
Pick the tier that matches where you are.
Every tier gives you the same core workflow: ask AI assistants about your category, see who they recommend, and track how that changes over time. Higher tiers add more brands, faster scanning, and deeper tools for teams that need to act on the data, not just see it.
Starter
£99/mo
For a single brand that wants to see whether AI assistants mention them and how that changes week to week.
- 1 brand tracked
- 50 prompts per month
- ChatGPT, Claude, Gemini + additional models
- Weekly scans
- Email alerts when scores change
- Full record of every AI response and citation
Start here if you are evaluating whether AI visibility matters for your category.
Get startedProfessional
£299/mo
For teams tracking multiple brands or competitors daily, who need to understand what buyers are asking and where products appear in AI shopping results.
- 3 brands tracked
- 250 prompts per month
- All 12 AI models
- Daily scans
- Slack + email alerts
- Full evidence record
- Shopping visibility (Amazon Rufus, GPT Search, Perplexity Shop)
- Discover what buyers are asking AI in your category
Upgrade from Starter when you need daily data, more brands, or need to track AI shopping results.
Get startedBusiness
£599/mo
For agencies and marketing teams managing multiple brands who need to turn visibility data into assigned tasks, track ROI, and monitor how AI bots crawl their sites.
- 10 brands tracked
- 1,000 prompts per month
- All 12 AI models
- Daily scans
- Everything in Professional
- Task management with before/after proof
- ROI reporting (connect GA4 or Search Console)
- AI crawler tracking (see which bots visit your pages)
- Up to 10 separate client workspaces
Upgrade from Professional when you need to prove ROI to leadership, manage client accounts, or track AI bot activity on your site.
Get startedEnterprise
Custom
For organisations that need unlimited scale, single sign-on, branded client reports, and a dedicated support team with guaranteed response times.
- Unlimited brands and prompts
- Everything in Business
- SSO / SCIM integration
- White-label reports with your branding
- Custom AI surfaces (add models specific to your industry)
- Dedicated support with SLA
- Unlimited client workspaces
Upgrade from Business when you hit volume limits, need enterprise security, or want to white-label reports for your clients.
Talk to usWant to see everything Pulse can do?
From evidence records to AI crawler tracking, every feature is explained in detail on the features page.
Side by side
Full feature comparison
| Feature | Starter | Professional | Business | Enterprise |
|---|---|---|---|---|
| Prompts per month | 50 | 250 | 1,000 | Unlimited |
| Brands tracked | 1 | 3 | 10 | Unlimited |
| AI models covered | ChatGPT, Claude, Gemini + more | All 12 | All 12 | All 12 + custom |
| Scan frequency | Weekly | Daily | Daily | Daily |
| Alerts | Slack + email | Slack + email | Slack + email | |
| Evidence record | ||||
| Content generation | ||||
| Shopping visibility | ||||
| Buyer question discovery | ||||
| AI crawler tracking | ||||
| Task management | ||||
| ROI reporting | ||||
| Client workspaces | Up to 10 | Unlimited | ||
| White-label reports | ||||
| SSO / SCIM | ||||
| Dedicated support + SLA | ||||
| Price | £99/mo | £299/mo | £599/mo | Custom |
Cloud or local desktop. Your choice.
Every tier runs on cloud by default. Teams that need to keep data on their own machines or use their own API keys can deploy Pulse as a local desktop app instead. Same platform, same features.
Not sure which tier fits?
Tell us the brand, the category, and what you are trying to solve. We will walk you through the platform and recommend the right tier.