Persipica measures whether AI recommends your brand. It gives AI agents buying tasks and asks AI assistants questions, as people would.
Persipica asks the assistants you pick (from ChatGPT, Claude, Gemini, Perplexity and Grok) and can read Google’s AI answers; each time is an observation. Every rate has a likely range: where the true rate probably lies.
Free to join, no card needed. A £5 pack’s 360 credits cover about 5 prompts on ChatGPT, Gemini and Perplexity, or 4 agent runs on Claude or GPT.
Find a CRM for a 12-person sales team, under £30 a seat a month
One run picked Tallyhouse. Then 40 runs each on Claude, GPT and Gemini:
TallyhouseNorthdesk, picked most
Picked: Northdesk leads; ranges don’t overlap.
Averaged across agents. 2 of the 120 runs broke off.
Find two quiet nights by the sea for two, under £300, in March
One run picked Larkhaven. Then 40 runs each on Claude, GPT and Gemini:
LarkhavenThe Gullery, picked most
Picked: the ranges overlap, so no clear lead.
Averaged across agents. 4 of the 120 runs broke off.
Find merino walking socks that stop blisters, under £20 a pair
One run picked Fellside. Then 40 runs each on Claude, GPT and Gemini:
FellsideRidgeway, picked most
Picked: the ranges overlap, so no clear lead.
Averaged across agents. 3 of the 120 runs broke off.
Four views of Fellside, a made-up brand. Pick one to explore it.
What each assistant says when someone asks, with your brand marked.
Asking as a hiker with blisters
What are the best merino walking socks for blisters?
ChatGPT
Walkers who struggle with blisters tend to rate these three:
ChatGPT names Fellside second.71% mention ratelikely 37–91% · 8 prompts
Across all four assistants, mentions went from 26% on 17 Aug to 51% on 5 Oct. The ranges still overlap, so it’s not a clear difference yet.
Ridgeway is named at 44%, likely 17–74%. Asked as: "Which walking socks stop blisters on long days?"
Tor Outdoor is the main alternative at 38%, likely 14–70%. Cheaper multipacks are mentioned in most answers.
Pennine Mills is named at 79%, likely 45–95%. Answers cite a review site's "longest-lasting kids' socks" list, which doesn't include Fellside.
Fellside, all four assistantsTop competitor
£18.00 quoted correctly in 58 of 61 answers. Shoppers are sent to your store and to two outdoor retailers.
£9.00 quoted in 2 of 6 answers, your price is £11.00. Both are Gemini's, reading last season's price from two retailer pages.
£24.00 quoted correctly in 20 of 20 answers. Most often recommended to students, usually next to Tor Outdoor's multipack.
An answer can name more than one product, or none.
One of Fellside's, from an answer that leaves it out to the observation after the fix.
Step 1
Persipica asks as each kind of person you sell to. As a parent, Gemini names two brands, not Fellside.
Which kids' walking socks last the longest?
Gemini, asked as a parent
Fellside isn't named.
Step 2
Each prompt goes to every assistant you pick, three times each (Perplexity at each of its two settings). Persipica reads each answer and its sources.
405
answers planned in Fellside's observation of 27 prompts
Step 3
Across all four assistants, parents hear about Pennine Mills more often than Fellside. Persipica shows what the answers lean on.
Step 4
Persipica drafts the change from that evidence, using only product facts you've given it. Anything it can't confirm, it asks you for. You publish it, and the next observation shows what the answers say afterwards.
Drafted for your kids' range pageTrail Junior has a reinforced heel and toe, and each size stretches across a full shoe size, so a pair keeps fitting as feet grow.
Parents buying for growing kids, all four assistants, 8 prompts. The ranges overlap, so this isn't a clear change yet.
Open any result to read the exact answers, which assistant gave them and the sources they cited. Answers vary from one ask to the next, so every rate comes with its likely range and how many prompts it rests on.
Each client gets a workspace and reports under your brand. The likely range shows whether something really changed.
Parents buying for growing kids hear about Pennine Mills more often than Fellside.
Plans differ in how many brands you observe, and in how often and how deeply Persipica observes them. Every plan includes unlimited people. Monthly plans, cancel any time, and no VAT is added.
Five: ChatGPT, Claude, Gemini, Perplexity and Grok, each with its own live web search, plus Google's AI answers (AI Overviews and AI Mode). Paid observations start with ChatGPT, Claude and Gemini; Free-plan observations use ChatGPT, Gemini and Perplexity.
No. Audiences are simulated people that you describe, and Persipica uses them to phrase prompts the way that kind of person would. Every attribute is labelled as your data, a public signal or an assumption.
No. Persipica works from your brand and website alone. Bringing in a product catalogue from Shopify, a product feed or a CSV adds product results and price checks.
No. A buying task stops before any payment. Persipica records whether the agent found you, shortlisted you and picked you, and the reasons it gave.
Search rankings tell you where a page appears in a list of links. AI assistants write one answer and recommend a few names in it. Persipica measures that answer: whether you're in it, how you're described and what the assistant relied on.
Start free, or book a demo: send your brand and three competitors and we'll observe them, then walk you through the findings in 30 minutes.