Brand guidelines
How to name, describe and show Persipica, with the files to do it.
Naming
Persipica is the company and the service.
- PersipicaOne word, with a capital P. Never PersiPica, PERSIPICA in running text, or the name with "AI" added to it.
- The serviceAlso Persipica. Its former product name is no longer used. Where you need to tell the service from the company, write "the Persipica app".
- FeaturesFeature names are ordinary words, not names: "audiences", "AI agents", "fixes".
About Persipica
Use these when you need to describe us, and adapt them as you need.
Persipica shows brands how AI assistants and AI agents recommend them, and what to change.
Persipica measures how AI assistants such as ChatGPT, Claude, Gemini and Perplexity, and Google's AI answers, respond to the questions people ask, and whether they name a brand and its products. It asks each prompt several times, as different kinds of simulated person, keeps every answer and source behind each result, and shows how certain each figure is. Persipica also checks whether AI agents given buying tasks find, shortlist and choose a brand, and drafts changes that it measures in the next observation. It is built for brands in any sector and the agencies that work with them, and has a free plan.
Wordmark
Our main logo, and the one to use whenever there's room. Use it in ink on light backgrounds and white on dark ones, at its original proportions.
Symbol and app icon
The column, for small spaces such as logo grids. The app icon puts it on slate, for profile pictures and app tiles. Where there's room, use the wordmark instead.
The eye
Our illustration: an eye looking around for answers. Use it to decorate, not as a logo, and always alongside the wordmark.
Colours
Mostly white, stone and ink, with burnt orange as the one accent. Use orange sparingly, to mark what matters. Click a colour to copy its code.
Typography
A serif for headings, a sans-serif for everything else. Both are free from Google Fonts.
Does AI mention you?
Cormorant GaramondHeadings, semibold and medium
Every number comes with the answers behind it.
ArchivoBody text and interface, regular to semibold
Using our brand
Our logos and illustrations are ours. You're welcome to use them to refer to Persipica.
- DoLeave clear space around the logo, at least the height of the "P". Use the files as they are.
- Don'tStretch, recolour, outline, rotate or add effects to them, or combine them with another logo.
- Don'tSuggest a partnership, endorsement or sponsorship that doesn't exist.
- AskIf you're unsure, or need something not on this page, get in touch.