Changelog

A public record of changes to the Persipica app and to this website.

October 2026

16 October

  • Sign in, Start free and the free check now go to the Persipica app's new address. The free check had stopped answering after the move, and works again
  • New menus: Product, Pricing, Compare, Resources and About each open a list of their pages. Comparisons, How Persipica measures, Getting started and About are now in the menu, and Book a demo moved into About
  • Each menu now opens under the item you point at, and its text no longer shifts when it finishes opening

11 October

  • New pricing: Starter £149, Professional £399 and Business £1,299 a month. Credits now follow what each assistant's answer costs, and the Free plan uses credit packs from £5 in place of a monthly allowance
  • Pricing: each plan now says who it's for, what it adds and a typical use; the Free plan has its own column; and new answers cover stopped observations, failed answers and refunds
  • How Persipica measures: added what an observation can detect, with a calculator, and how to read a mention rate next to coverage and identity
  • Sample changes after a fix now show the before and after with their ranges, and say when the ranges overlap
  • The privacy policy now covers the Persipica app and names the services that process observation data
  • Home page: the six sample views sit under one row of labels, and stop advancing once you pick one
  • New pages: About, and one table comparing Persipica with four other tools
  • Page addresses no longer end in .html; the old addresses redirect

10 October

  • New look for the whole site: serif headings, a burnt orange accent, and a hand-drawn eye that watches the answers
  • The home page now lets you pick an audience and an assistant, and explore six views from one sample observation
  • The features page shows each part of Persipica working on a sample brand, in place of app screenshots
  • Plan cards now show each plan's limits, and pricing explains what one observation includes
  • Clarified what Persipica covers: choose from five assistants and Google's AI answers, with ChatGPT, Claude and Gemini by default
  • Comparison pages: re-checked how each tool reports results by audience, labelled which Persipica plan includes each feature, and listed the pages we checked

Week of 5 October

  • Redesigned the whole website to match the Persipica app: same typeface, colours, buttons and spacing
  • Rewrote the site for online retailers and consumer brands first, with a path for B2B software and services
  • Replaced the illustrated mock-ups with screenshots of the real app
  • Listed what Persipica measures today: five assistants (ChatGPT, Claude, Gemini, Perplexity and Grok) and Google's AI answers (AI Overviews and AI Mode)
  • Aligned plan limits on the pricing page with the app: observations a month and team members
  • Removed the last references to a desktop version
  • Added the Free plan to the pricing page
  • Re-checked the four comparison pages against each vendor's site on 7 October
  • Updated the privacy policy to cover the free check

May 2026

Week of 20 May

  • Repositioned Persipica as a tool that runs AI visibility work in one loop: measure, fix, then measure again
  • Added features page with full module directory
  • Added public changelog page
  • Added "How it works" workflow strip and product stats to homepage
  • Added a grid of 12 AI services to homepage
  • Added privacy-first deployment callout across key pages
  • Added MCP Server and Developer API callout
  • Updated nav across all pages: Features link + self-serve sign-up button
  • Updated footer across all pages: Changelog + Blog links
  • Added OG and Twitter Card meta tags to 404 and thank-you pages
  • Updated sitemap with new pages and fresh lastmod dates

Week of 14 May

  • Updated the product page to reflect SaaS-only positioning (removed local/desktop workspace references)
  • Aligned website with the Persipica app's first full feature set
  • Updated all four competitor comparison pages (vs Profound, Goodie AI, Peec AI, Conductor) with expanded capability matrices
  • Updated all last-modified and dateModified metadata to 14 May 2026
  • Updated sitemap lastmod dates across all pages
  • Revised Persipica's pricing tiers: Starter at 99/mo, Professional at 299/mo, Business at 599/mo, Enterprise custom
  • Updated pricing comparison table to four columns (Starter, Professional, Business, Enterprise) with new feature rows
  • Removed all remaining local workspace references from pricing page

April 2026

Week of 19 April

  • Added research methodology page with full data source attribution
  • Added structured data (Article + FAQPage schema) across all content pages
  • Added Open Graph and Twitter Card meta tags to all pages
  • Added sitemap.xml and robots.txt with AI crawler allowlisting
  • Expanded llms.txt and created llms-full.txt for AI assistants to read
  • Converted marketing headings to question-based headings, phrased the way people ask AI assistants
  • Added BLUF (answer-first) paragraphs under all key headings
  • Enabled full multi-column site footer across all pages
  • Created branded 404 error page

Week of 14 April

  • Published a GEO study of seven enterprise companies
  • Launched AI visibility ROI calculator
  • Published "How to track AI brand mentions" guide
  • Added four competitor comparison pages (vs Profound, Goodie AI, Peec AI, Conductor)
  • Published three GEO use case articles (B2B SaaS, Professional services, Enterprise tech)
  • Published three objection-handling articles (SEO vs GEO, ROI uncertainty, Is GEO too early?)

Week of 7 April

  • Published "GEO: the complete enterprise guide" pillar page
  • Launched persipica.com
  • Created initial llms.txt