Changelog
A public record of changes to the Persipica app and to this website.
October 2026
16 October
- Sign in, Start free and the free check now go to the Persipica app's new address. The free check had stopped answering after the move, and works again
- New menus: Product, Pricing, Compare, Resources and About each open a list of their pages. Comparisons, How Persipica measures, Getting started and About are now in the menu, and Book a demo moved into About
- Each menu now opens under the item you point at, and its text no longer shifts when it finishes opening
11 October
- New pricing: Starter £149, Professional £399 and Business £1,299 a month. Credits now follow what each assistant's answer costs, and the Free plan uses credit packs from £5 in place of a monthly allowance
- Pricing: each plan now says who it's for, what it adds and a typical use; the Free plan has its own column; and new answers cover stopped observations, failed answers and refunds
- How Persipica measures: added what an observation can detect, with a calculator, and how to read a mention rate next to coverage and identity
- Sample changes after a fix now show the before and after with their ranges, and say when the ranges overlap
- The privacy policy now covers the Persipica app and names the services that process observation data
- Home page: the six sample views sit under one row of labels, and stop advancing once you pick one
- New pages: About, and one table comparing Persipica with four other tools
- Page addresses no longer end in .html; the old addresses redirect
10 October
- New look for the whole site: serif headings, a burnt orange accent, and a hand-drawn eye that watches the answers
- The home page now lets you pick an audience and an assistant, and explore six views from one sample observation
- The features page shows each part of Persipica working on a sample brand, in place of app screenshots
- Plan cards now show each plan's limits, and pricing explains what one observation includes
- Clarified what Persipica covers: choose from five assistants and Google's AI answers, with ChatGPT, Claude and Gemini by default
- Comparison pages: re-checked how each tool reports results by audience, labelled which Persipica plan includes each feature, and listed the pages we checked
Week of 5 October
- Redesigned the whole website to match the Persipica app: same typeface, colours, buttons and spacing
- Rewrote the site for online retailers and consumer brands first, with a path for B2B software and services
- Replaced the illustrated mock-ups with screenshots of the real app
- Listed what Persipica measures today: five assistants (ChatGPT, Claude, Gemini, Perplexity and Grok) and Google's AI answers (AI Overviews and AI Mode)
- Aligned plan limits on the pricing page with the app: observations a month and team members
- Removed the last references to a desktop version
- Added the Free plan to the pricing page
- Re-checked the four comparison pages against each vendor's site on 7 October
- Updated the privacy policy to cover the free check
May 2026
Week of 20 May
- Repositioned Persipica as a tool that runs AI visibility work in one loop: measure, fix, then measure again
- Added features page with full module directory
- Added public changelog page
- Added "How it works" workflow strip and product stats to homepage
- Added a grid of 12 AI services to homepage
- Added privacy-first deployment callout across key pages
- Added MCP Server and Developer API callout
- Updated nav across all pages: Features link + self-serve sign-up button
- Updated footer across all pages: Changelog + Blog links
- Added OG and Twitter Card meta tags to 404 and thank-you pages
- Updated sitemap with new pages and fresh lastmod dates
Week of 14 May
- Updated the product page to reflect SaaS-only positioning (removed local/desktop workspace references)
- Aligned website with the Persipica app's first full feature set
- Updated all four competitor comparison pages (vs Profound, Goodie AI, Peec AI, Conductor) with expanded capability matrices
- Updated all last-modified and dateModified metadata to 14 May 2026
- Updated sitemap lastmod dates across all pages
- Revised Persipica's pricing tiers: Starter at 99/mo, Professional at 299/mo, Business at 599/mo, Enterprise custom
- Updated pricing comparison table to four columns (Starter, Professional, Business, Enterprise) with new feature rows
- Removed all remaining local workspace references from pricing page
April 2026
Week of 19 April
- Added research methodology page with full data source attribution
- Added structured data (Article + FAQPage schema) across all content pages
- Added Open Graph and Twitter Card meta tags to all pages
- Added sitemap.xml and robots.txt with AI crawler allowlisting
- Expanded llms.txt and created llms-full.txt for AI assistants to read
- Converted marketing headings to question-based headings, phrased the way people ask AI assistants
- Added BLUF (answer-first) paragraphs under all key headings
- Enabled full multi-column site footer across all pages
- Created branded 404 error page
Week of 14 April
- Published a GEO study of seven enterprise companies
- Launched AI visibility ROI calculator
- Published "How to track AI brand mentions" guide
- Added four competitor comparison pages (vs Profound, Goodie AI, Peec AI, Conductor)
- Published three GEO use case articles (B2B SaaS, Professional services, Enterprise tech)
- Published three objection-handling articles (SEO vs GEO, ROI uncertainty, Is GEO too early?)
Week of 7 April
- Published "GEO: the complete enterprise guide" pillar page
- Launched persipica.com
- Created initial llms.txt