Persipica vs Profound
Choose Profound for breadth at enterprise scale. Choose Persipica for AI agents on buying tasks, published prices and the evidence behind every number.
Which fits your team
Profound may suit you better if
- You want one suite for AI visibility, prompt volume research, crawler analytics and agents that produce content.
- You need volumes of real AI conversations by topic.
- You're buying at enterprise level and want a dedicated contract.
Persipica may suit you better if
- You need what AI says about your products, prices and stock checked against your own catalogue.
- You want prompts written in each audience's own words, with follow-ups and every assumption labelled.
- You want published pricing, a Free plan to start, and the likely range behind every number.
Side by side
Scroll the table sideways to see both tools.
| Persipica | Profound | |
|---|---|---|
| AI services measured | Choose from 5 assistants (ChatGPT, Claude, Gemini, Perplexity, Grok) and Google's AI answers (AI Overviews and AI Mode) | Up to 9, including Copilot and DeepSeek |
| Answers and sources kept for every prompt | Yes | Yes |
| Likely range and sample size on every rate | Yes | Not publicly documented |
| Prompt demand | Weighted with Search Console, Semrush or Ahrefs data | Yes, volumes from consumer panels |
| Product visibility | Yes, with prices checked against your catalogue | Yes, ChatGPT shopping by SKU |
| Results by audience | Yes, simulated audiences, with prompts in each one's own words | Yes, results for each audience you define |
| AI agents doing buying tasks | Yes | Not publicly documented |
| AI crawler visits from server logs | Yes | Yes |
| Content drafted and published | Yes, to WordPress, Webflow, Contentful, Sanity or a webhook | Yes, by agents, to around 10 CMSs |
| Results before and after each fix | Yes | Not publicly documented |
| Revenue at risk when visibility drops | Yes | Not publicly documented |
| Traffic and conversions from analytics | Yes | Yes |
| Client workspaces for agencies | Yes | Yes |
| Published pricing | Yes, from £149 a month, plus a Free plan | No: a free 7-day trial, then Enterprise on request |
"Not publicly documented" means we couldn't find it on Profound's public pages on 7 October 2026. It may exist or be on the way.
How they differ
Profound has become a broad AI marketing suite: it tracks answers across nine AI services, sells prompt volume data from consumer panels, reads AI crawler logs, and runs agents that write and publish content. Since September 2026 it sells to brands as a free 7-day trial, then Enterprise on request.
Persipica is narrower and goes deeper: it measures how assistants and AI agents treat your brand, your products and each kind of person who asks, keeps the evidence and likely range behind every number, and checks each fix on the next observation.
Profound
Breadth and scale: more AI services, panel-based prompt volumes, and agents that research, write and publish across many CMSs.
Persipica
Depth on every result: results by audience and by product, prices checked against your catalogue, AI agents doing buying tasks, and measured results for each fix.
Pages we checked
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