AI search visitors convert at 14.2% versus 2.8% from Google organic. Every month your company does not appear in AI recommendations you are leaving measurable revenue on the table. Calculate exactly how much.
What the calculator shows
Based on your monthly site visitors, AI traffic share, current conversion rate and average deal value. Adjust all inputs below.
Interactive calculator
Adjust the inputs on the left to match your business. The right panel updates in real time to show what your AI invisibility is costing you each month and what you stand to gain.
Your business inputs
Assumes 14.2% AI search conversion rate (Opollo 2026) vs your current rate, and that improving citation rate from current to 75% is the GEO target.
Your AI invisibility cost
Worked example
A realistic scenario for a Series B B2B SaaS company with a £30,000 average contract value, 40,000 monthly website visitors, and a current AI citation rate close to zero, which is where most enterprise companies we audit actually sit.
Company profile
A Series B B2B SaaS platform targeting enterprise operations teams. Strong Google rankings, good organic traffic, zero AI visibility strategy in place. AI audit reveals 0% discovery citation rate and 15% brand citation rate on Claude.
The ROI calculation
At 5% citation rate, this company receives approximately 160 AI-referred visitors per month (40,000 × 8% × 5%). At 14.2% conversion that yields roughly 22 qualified conversations and, with a typical close rate, about 4 to 5 deals.
At 75% citation rate, the realistic GEO target after 90 to 120 days of systematic content and authority building, they would receive approximately 2,400 AI-referred visitors per month. At 14.2% conversion that is 340 qualified conversations and approximately 60 to 65 deals per month from AI-referred traffic alone.
The difference between 5% and 75% citation rate, across 12 months, at a £30,000 ACV and 14.2% conversion rate. This figure does not include the compounding effect of AI visibility on brand recognition, direct traffic and word-of-mouth. It is the conservative, direct-attribution calculation only.
The key insight
Every month at 5% citation rate is a month at £140,000 in foregone AI-attributed revenue. The GEO gap does not pause while you decide whether to act, it compounds.
Why the differential exists
The conversion rate differential is not a statistical quirk. It reflects a structural difference in buyer intent at the moment of arrival.
Sources: Opollo 2026 AI Search Benchmark Report (14.2% AI search conversion rate; 2.8% Google organic conversion rate). Loganix 2026 AI Buying Behavior Analysis (73% of B2B buyers use AI tools in research). Forrester 2025 Buyers Journey Survey (61% of buying journey completes before first vendor contact). Calculator assumes linear relationship between citation rate and referred traffic volume. Actual results will vary by category, brand recognition, and content quality. The 75% citation rate target is based on Persipica's observed outcomes for enterprise companies following a structured GEO programme.
Get your actual numbers
Find out your real citation rate across ChatGPT and Claude
The calculator above uses your inputs and industry benchmarks. A Persipica AI Visibility Audit gives you the actual citation rates for your company across all six buyer journey stages and all three major platforms, including the discovery and buying intent stages where most companies score zero. Two weeks to a complete picture and prioritised action plan.
The companies building AI presence today will be the default recommendations when agentic purchasing flows become mainstream. The cost of waiting is not just foregone revenue now. It is competitive positioning that becomes harder to recover with every month of inaction.