Persipica vs DIY GEO
This page is an honest comparison. DIY monitoring using tools like Profound and Goodie AI is the right answer for some teams. Expert diagnosis is the right answer for others. The decision depends on whether your primary need is data or a roadmap.
DIY approach
Profound + Goodie AI
SaaS monitoring tools that track brand mentions across AI platforms in real time. Best when: your team has a dedicated GEO analyst who can interpret citation data and translate it into content decisions. Insufficient when: you're at 0% discovery citation, competitors are displacing you, or no one internally can act on the data.
£800 – £2,300/month
Ongoing SaaS subscription. Plus 10–15 hrs/month internal analyst time.
Expert diagnosis
Persipica
Consultancy engagement that diagnoses why a brand is absent from discovery and buying-intent queries, then delivers a prioritised implementation roadmap to fix it. Best when: discovery citation is 0%, competitors displace you, or internal teams lack GEO expertise to act on dashboard data.
£5,000 – £45,000
Fixed-price engagement. Audit standalone or full programme. See pricing.
| Capability | DIY (Profound + Goodie AI) | Persipica |
|---|---|---|
| Brand mention tracking | ✓ Real-time dashboard | ✓ Included in audit |
| Discovery-stage citation diagnosis | ✗ | ✓ Core deliverable |
| Buying-intent query analysis | ✗ | ✓ Core deliverable |
| Competitor displacement diagnosis | Partial: shows gaps, not causes | ✓ Full analysis with causes |
| Semantic quality scoring (0–4 scale) | ✗ | ✓ Per query |
| Entity clarity assessment | ✗ | ✓ Included |
| Content restructuring guidance | ✗ | ✓ Implementation included in programme |
| Authority-building strategy | ✗ | ✓ Included in programme |
| Prioritised action plan by expected impact | ✗ | ✓ Core deliverable |
| Before/after re-audit (same query set) | ✗ | ✓ Included in programme |
| ChatGPT and Claude coverage | Varies by plan | ✓ Both platforms |
| Internal analyst time required | 10–15 hrs/month to interpret and act | None. Roadmap delivered with clear priorities. |
| Engagement model | SaaS subscription (ongoing) | Expert-led consulting engagement (fixed) |
DIY: Profound + Goodie AI
Persipica Full GEO Programme
For most companies with 0% discovery citation, a Persipica programme costs less than or similar to DIY in year one and delivers a complete implementation roadmap rather than ongoing dashboard subscriptions requiring internal interpretation.
DIY monitoring is appropriate when:
A dedicated internal GEO analyst is available to interpret dashboards and translate findings into content changes
The diagnostic phase is already complete and you need ongoing tracking of a known baseline
Your category is low-competition and citation is already measurable at discovery stage
Budget constraints make a fixed engagement difficult and a team is available to compensate with time
Expert diagnosis is appropriate when:
Discovery citation is 0%: monitoring will confirm the gap but not explain or fix it
Competitors are consistently displacing your brand at buying-intent queries
No internal GEO expertise exists to act on dashboard data
A board-ready ROI case is needed, backed by pre/post citation rate data from an independent audit
Speed matters: an 8–14 week programme delivers measurable results faster than months of internal iteration
Next Step
A Persipica AI Presence Audit gives you the baseline data to make this decision clearly. If DIY monitoring makes sense after the audit, the audit will tell you that, with the data to back it up.
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