Client Results

Before and after citation data from Persipica engagements.

Results below are from completed GEO programmes, measured using the same query methodology pre- and post-implementation. All clients are anonymised by sector and company type.

Methodology: citation rate = queries where brand was cited ÷ total queries × 100. Minimum 20 queries per stage, run against ChatGPT and Claude. Scores collected at identical query sets before engagement start and at re-audit completion.

Case Study 01 B2B SaaS: Marketing Technology
Series B 201–1,000 employees 10 weeks Full GEO Programme

Citation Rate by Stage

Discovery
Before
0%
After
22%
Comparison
Before
12%
After
41%
Buying Intent
Before
0%
After
18%
Brand
Before
34%
After
67%
£900k pipeline attributed to AI-referred leads in first 90 days post-implementation
3.4× increase in weighted commercial citation score (discovery + buying intent 2× weighted)
10 weeks audit to measurable citation improvement

"We had no visibility into why competitors appeared in ChatGPT shortlists and we didn't. The audit made it concrete and fixable."

Case Study 02 Enterprise Technology: DevOps & Infrastructure
1,000+ employees 14 weeks Full GEO Programme

Citation Rate by Stage

Discovery
Before
0%
After
31%
Comparison
Before
8%
After
44%
Buying Intent
Before
3%
After
27%
Brand
Before
71%
After
82%
5.1× increase in weighted commercial citation score across buying intent and discovery stages
3 platforms citation gains confirmed across ChatGPT, Claude, and Perplexity
14 weeks from audit delivery to re-audit confirmation

"Strong brand recognition on direct queries, but we were completely invisible at the discovery stage where buyers don't yet know who to look for. That's the pipeline gap."

Case Study 03 Professional Services: Strategy Consulting
51–200 employees 8 weeks AI Presence Audit + Content Restructuring

Citation Rate by Stage

Discovery
Before
0%
After
14%
Comparison
Before
0%
After
19%
Buying Intent
Before
0%
After
11%
Brand
Before
14%
After
38%
0% → 11% buying intent citation in a high-competition services category, achieved in 8 weeks
Content only gains achieved through content restructuring alone, with no new pages and no authority-building campaign required
8 weeks from audit start to confirmed citation improvement

"We thought our brand was too small for AI to notice. The audit showed the issue wasn't size: it was structure. Fixable within the existing site."

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