Data & Research
Market statistics on AI search adoption, conversion performance, and buyer behaviour, alongside Persipica's own audit findings across enterprise and B2B companies.
Audit Findings
These figures are drawn from Persipica's published audit programme, run across ChatGPT and Claude using a fixed query methodology.
Every company we audited scored 100% when AI was asked about them by name, but 0% when a buyer asked for a category recommendation without naming anyone. Strong brand recall coexists with zero discovery presence. That is the pipeline gap: invisible at the exact stage where shortlists are formed.
Audits run April 2026 across ChatGPT (gpt-4o-mini) and Claude (claude-haiku). Each company tested on 26 to 30 prompts spanning the full buyer journey. Read the full methodology.
Market Data
Third-party data on how buyers are using AI tools and what that means for conversion and pipeline.
73% of B2B buyers now use AI tools in their research process, making AI citation a prerequisite for appearing on shortlists.
AI search visitors convert at 14.2% compared to 2.8% from Google organic — a five-fold commercial differential in favour of AI-referred traffic.
AI-driven referral traffic grew 975% year-over-year in 2025. The buyers are shifting. The question is whether they find your brand in the answers.
78% of marketers are not tracking or optimising for AI visibility, meaning most companies have no baseline measurement of how they appear in AI answers.
61% of the buying journey now completes before the buyer contacts any vendor. Shortlists form during AI-assisted research, not during sales conversations.
The 14.2% vs 2.8% gap means each AI-referred visitor is worth approximately five Google organic visitors in terms of pipeline contribution.
Sources: Opollo 2026 AI Search Benchmark Report. Loganix 2026 AI Buying Behavior Analysis. Forrester 2025 Buyers Journey Survey. McKinsey State of AI 2025.
The Discovery Gap
Most companies score 100% when AI is asked about them by name, but 0% when buyers ask for a recommendation without naming anyone. This is not a size or authority problem — it is a structural problem. Companies of all sizes show the same pattern. Every company Persipica has audited shows strong brand recall and zero discovery presence. That is pipeline you will never know you lost.
The commercial consequence is significant: if 61% of the buying journey completes before first contact, and AI is now where shortlists form, discovery invisibility means systematic exclusion from consideration before any salesperson is involved.
Dig Deeper
What comes next
Every company Persipica has audited started at 0% discovery citation. The first step is a baseline measurement: where are you absent, who appears instead, and which gaps are worth fixing first.